Introduction _
The Challenge _
Kangaroo Homes wanted a logo that not only possessed visual appeal, but also effectively conveyed the following:
Expertise and Services
The logo needed to represent their comprehensive range of services, from custom home construction to renovations and consultations, highlighting their proficiency in the field.
Company Values
Communicating their core values of commitment to quality, attention to detail, and client satisfaction was essential for building trust and attracting discerning clientele.
Personalised Approach
The logo needed to capture the personalised experience Kangaroo Homes offers, reflecting their dedication to collaborating closely with clients to bring their unique visions to life.
Brand Differentiation
The logo needed to stand out in a competitive market and establish a memorable and distinctive brand identity for Kangaroo Homes.
The Solution _
Symbolism
The most prominent feature is the stylised house icon made of circles. This immediately and clearly communicates the company's focus on homes and housing. These houses are depicted with tiny circles.
Colour Palette
The logo uses a vibrant and playful colour scheme. The primary colours – red, blue, and yellow – are bold and energetic, suggesting creativity and dynamism. The use of multiple colours also hints at the diverse range of services offered by Kangaroo Homes.
Typography
The "KANGAROO HOMES" word mark is set in a clean, modern, and bold sans-serif typeface. This choice conveys professionalism, stability, and confidence. The clean typography contrasts nicely with the more playful graphic element, creating a balanced and harmonious design.
Composition
The logo's layout is simple and balanced. The graphic element is placed above the word mark, creating a clear visual hierarchy. This arrangement is easy to recognise and reproduce, ensuring brand consistency across different platforms.
Results and Impact _
Enhanced Brand Recognition
The distinctive kangaroo symbol and vibrant colour palette help Kangaroo Homes stand out in the market and create a memorable brand identity.
Improved Brand Perception
The logo conveys a sense of professionalism, creativity, and trustworthiness, building a positive impression of the company and its services.
Effective Communication of Values
The symbolism and overall design aesthetic subtly communicate Kangaroo Homes' commitment to quality, personalised service, and client satisfaction.
Conclusion_
We're listening – drop us a line_
Location
Level 1, 454 Collins Street,
Melbourne, VIC 3000
