Aspen College

Aspen College

Introduction _

Go Click On specialises in creating impactful visual communication solutions for educational institutions. We understand that a student handbook is more than just a document; it’s a student’s first impression of college life, a guide to navigating their academic journey, and a crucial tool for fostering a sense of belonging. This case study examines our design for the Aspen College Student Handbook, a project aimed at creating a comprehensive and welcoming resource for international students pursuing vocational education and training (VET) in Australia.

The Challenge _

Aspen College, with campuses in Adelaide, Sydney, and Melbourne, offers a wide range of VET courses, including automotive, business, construction, and civil construction design. The college prides itself on providing affordable, high-quality education with a strong focus on practical learning and industry readiness. The challenge was to create a handbook that would:

Provide Essential Information

Clearly communicate course details, academic policies, and campus resources.

Reflect Aspen’s Values

Showcase the college’s commitment to practical learning, inclusivity, and student success.

Support International Students

Offer guidance on living in Australia, visa compliance, and work placement opportunities.

Reinforce Brand Identity

Align with Aspen’s professional image while maintaining a student-friendly tone.

Our Design Solution _

Our design for the Aspen College Student Handbook focused on creating a user-friendly, visually appealing, and highly functional resource that would resonate with international students.

Visual Analysis

Brand Alignment

The website features a clean and contemporary design that reflects taThe handbook incorporates Aspen’s logo, colour scheme , and typography to create a cohesive and professional look.he company’s professional image and commitment to delivering high-quality services.

Layout

A clean, uncluttered layout with clear headings, bullet points, and ample white space ensures easy readability.

Imagery

Photos of diverse students engaging in practical learning activities (e.g., automotive workshops, construction sites) reflect Aspen’s commitment to hands-on education and inclusivity.

Icons and Infographics

Visual elements like icons for course categories (automotive, business, construction) and infographics for visa requirements simplify complex information.

Structure and Content _

The handbook is logically structured into sections that address the needs of international students:

Welcome and Introduction

A warm welcome message from the college, highlighting its mission and values (Page 1).

Course Details

Comprehensive information on each course, including duration, delivery mode, and career pathways (Pages 9-33).

Student Support

Clear guidance on academic support, work placement, and welfare services (Page 35).

Living in Australia

Practical tips on accommodation, transport, and cultural adaptation for Adelaide, Sydney, and Melbourne (Pages 6-7).

Policies and Procedures

Easy-to-understand sections on attendance, course progress, and credit transfers (Page 8).

Design Rationale _

Our design choices were driven by the need to create a handbook that is both informative and welcoming:

Clear Language

Simplified language ensures accessibility for students from diverse linguistic backgrounds.

Practical Resources

Maps, contact details, and step-by-step guides empower students to navigate their new environment confidently.

Inclusivity

Diverse imagery and a friendly tone reflect Aspen’s commitment to supporting international students.

Our Creative Process _

Research and Planning

We conducted workshops with Aspen’s team to understand their goals, target audience, and key messages.

Content Development

Collaborated with Aspen to gather and organise content, ensuring accuracy and relevance.

Design and Iteration

Created mock-ups of key pages, incorporating feedback from Aspen’s team to refine the layout and visuals.

Final Delivery

Produced a print-ready PDF and digital version for easy access on Aspen’s website.

Results and Impact _

The Aspen College Student Handbook has become an essential resource for international students, helping them navigate their academic and personal journey in Australia.

Student Feedback

“The handbook answered all my questions about visas, courses, and living in Melbourne. It made me feel prepared and supported.” – Maria, Diploma of Business student.

College Feedback

“The handbook has streamlined our communication with students and reduced the number of queries we receive. It’s a valuable tool for both prospective and current students.” – Aspen College Administration Team.

Conclusion_

The Aspen College Student Handbook represents Go Click On’s commitment to creating effective communication solutions for educational institutions. By combining clear, concise content with a visually appealing design, we developed a resource that not only informs but also inspires confidence and belonging.
This handbook is more than a guide; it’s a reflection of Aspen College’s dedication to empowering students to achieve their goals and succeed in their chosen fields.

CRICOS Code: 03753A | RTO No: 45482
Learn more: www.aspencollege.edu.au

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